The collaboration between Coca-Cola and Promopers transformed Stadelhofen station into a playful meeting place that highlighted the diversity and fun of Glacéau vitaminwater. The event was not only an opportunity to try a new drink, but also embodied Glacéau vitaminwater's brand message: "Nourish Every You". It was about celebrating the uniqueness of each individual and emphasizing the importance of nourishing every facet of our being.

Right next to the lively Stadelhofen train station, Glacéau offered vitaminwater gave passers-by a small, happy break. They had the opportunity to choose from a variety of flavors, providing a small but meaningful experience of self-care and indulgence in their everyday lives. The goal was to create a comfortable and inviting atmosphere where everyone felt welcome to explore the variety of products while learning about the importance of balanced nutrition and hydration.

This event showed that marketing campaigns do not only have to focus on product promotion, but can also create positive and valuable experiences for the community. The participation of Glacéau vitaminwater at Stadelhofen station served as an example of how brands can interact with their audience in an accessible and entertaining way without overdoing it. It was about building a bridge between the products and the people by offering them a little joy in their everyday lives while conveying the message that it is important to nourish and nurture every aspect of our being.

TEDx events are known for their innovative and inspiring talks that entertain, inform and engage audiences.

But how do you make an already exciting event even more exciting? By adding a pinch of gamification and sustainability. That's exactly what the organizers of TEDx Zurich did - and the results were impressive!

The concept: Jenga in a rebuilding context

The theme of the event was "Rebuilding" and the organizers had to come up with an activation to playfully incorporate the themes of rebuilding, recycling and upcycling into the TEDx event at the Kraftwerk event location in Zurich. The concept included a game that we all immediately recognize - Jenga - and that could be playfully implemented in the Rebuilding context.

Sustainable production: XXL Jenga with 3D printing process

To ensure sustainable and environmentally friendly production, the organizers decided to use an in-house 3D printing process. This resulted in an XXL Jenga in the colors of the customer VALSER, the tower became up to approx. 4m high! A real eye-catcher! Sustainability facts were printed on the stones to point out the activities of the partners (TEDx Zurich & VALSER).

Success Story: How the TEDx Zurich event inspired through gamification and sustainability

People loved the game and the idea behind it. Not only was it a fun activity during the event, but it also conveyed an important message: sustainability should be at the heart of everything we do. The combination of gamification and sustainability was a great success for TEDx Zurich and an inspiring example for future events.