? Five weeks, traveling throughout Switzerland, countless conversations and a brand image that sticks: Together with Peace Tea and in close coordination with MSM.digital we have a POS activation implementedthat not only stands out, but also works.

At the center: presence, personality and performance. In selected Coop City stores we brought Peace Tea to life ? with eye-catching branding, a motivated team and a direct approach. This turned a refreshing drink into a real experience with depth.

Special highlight: the integration of a interactive digital signage toolsinspired by the PeaceTea x Tinder Collab. The idea: Match your Taste ? get a free sample?. Those who took part received a free drink directly on site - uncomplicated, personal and surprisingly different.

The result speaks for itself: strong visibility at the POS, genuine interactions with customers and a brand experience that lasts. This is how retail activation will work in 2025 - direct, relevant and with an emotional connection.

Thanks to MSM.digital, the team from Peace Tea and everyone who shared the vibe with us on site. Mission completed ? ready for the next one.

??? When you combine taste, experience and brand power, this is exactly what you get: The Coca-Cola & Old El Paso Taco Truck Tour 2025. Together with Coca-Cola HBC and Old El Paso, we are bringing a real street food feeling to places where hunger is big ? right in front of the Coop Centers in Switzerland.

Anyone who buys a Coca-Cola multipack or two 1.5-liter bottles together with an Old El Paso product at the Coop will receive freshly prepared fajitas ? for free at the truck. Simply show your receipt, pick up your fajita and enjoy.

The campaign runs from May 2 and stops in Lucerne, Heimberg, Sarnen, Aarau, Dietikon, Dielsdorf, Münchenstein and at the Kaiserhof Festival in Kaiseraugst. Each stopover brings good vibes, a good mood ? and an activation that works.

Whether it's a midday snack or an after-work craving: this is where Retail Activation on experience gastronomy ? measurable, direct and delicious. Thanks to Coca-Cola HBC for the order, to Old El Paso for the taste and to everyone who gets a portion of summer in their hand.