{"id":402,"date":"2024-04-26T01:30:19","date_gmt":"2024-04-26T01:30:19","guid":{"rendered":"https:\/\/promopers.com\/?p=402"},"modified":"2024-04-26T08:00:22","modified_gmt":"2024-04-26T08:00:22","slug":"das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen","status":"publish","type":"post","link":"https:\/\/promopers.com\/fr\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/","title":{"rendered":"<p>Le mod\u00e8le du parcours d\u00e9cisionnel du consommateur de McKinsey appliqu\u00e9 aux promotions de vente, aux \u00e9chantillonnages et aux d\u00e9gustations<\/p>"},"content":{"rendered":"<p>Chez promoPers, nous travaillons depuis pr\u00e8s de 20 ans dans le domaine de la promotion des ventes, principalement avec des produits de l'\u00e9lectronique grand public qui n\u00e9cessitent nettement plus d'explications que les produits d'autres branches. Au fil des ann\u00e9es, nous avons test\u00e9 les concepts les plus divers afin d'obtenir un effet optimal sur le consommateur final. Bien entendu, l'accent est toujours mis sur les ventes, mais jamais de mani\u00e8re pressante ou exigeante. Ce ne sont pas des strat\u00e9gies durables pour les produits haut de gamme de nos clients. <p>En effet, chez nos clients de longue date, nous misons d\u00e9sormais presque exclusivement sur du personnel fixe, d\u00e9fini par contrat - nos \"Experience Consultants\". Gr\u00e2ce \u00e0 l'attachement de longue date des collaborateurs \u00e0 une marque, nous pouvons int\u00e9grer diff\u00e9rents mod\u00e8les dans les formations de vente et les formations continues r\u00e9guli\u00e8res. Par exemple, le c\u00e9l\u00e8bre mod\u00e8le McKinsey Consumer Decision Journey, que nous aimerions pr\u00e9senter bri\u00e8vement dans ce blog.<\/p><h2><strong>Gagnons votre bataille en magasin !<\/strong><\/h2><p>Le parcours d\u00e9cisionnel du consommateur de McKinsey est un mod\u00e8le utile pour comprendre les \u00e9tapes par lesquelles passe un consommateur lors d'une d\u00e9cision d'achat. Dans le cas des ventes sur place dans le commerce de d\u00e9tail, ce processus peut \u00eatre particuli\u00e8rement important pour stimuler les ventes et construire la fid\u00e9lit\u00e9 des clients. Les paragraphes suivants d\u00e9crivent comment le mod\u00e8le du parcours d\u00e9cisionnel du consommateur s'applique \u00e0 une vente sur place typique dans le commerce de d\u00e9tail et comment les promotions des ventes peuvent influencer le comportement des consommateurs \u00e0 chaque \u00e9tape. Une belle citation de la publication originale d\u00e9crit que jusqu'\u00e0 40% des visiteurs sur place changent d'avis sur un produit ou une marque :<\/p><blockquote class=\"wp-block-quote\"><p><\/p><\/blockquote><h2>Appliqu\u00e9 aux consultants en exp\u00e9rience<\/h2><p>Les consultants en exp\u00e9rience peuvent jouer un r\u00f4le important dans le parcours d\u00e9cisionnel des consommateurs, en particulier dans le commerce de d\u00e9tail. Ces experts, form\u00e9s et recrut\u00e9s par notre agence, peuvent aider les consommateurs \u00e0 expliquer les produits et les services \u00e0 diff\u00e9rentes \u00e9tapes du processus de d\u00e9cision. C'est ainsi que cela fonctionne :<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"967\" height=\"406\" src=\"https:\/\/promopers.com\/wp-content\/uploads\/2023\/01\/McKinsey_Model_2.png\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/promopers.com\/wp-content\/uploads\/2023\/01\/McKinsey_Model_2.png 967w, https:\/\/promopers.com\/wp-content\/uploads\/2023\/01\/McKinsey_Model_2-300x126.png 300w, https:\/\/promopers.com\/wp-content\/uploads\/2023\/01\/McKinsey_Model_2-768x322.png 768w, https:\/\/promopers.com\/wp-content\/uploads\/2023\/01\/McKinsey_Model_2-18x8.png 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\"><\/figure><ol><li><\/ol><p>Dans l'ensemble, les consultants en exp\u00e9rience peuvent avoir une influence consid\u00e9rable sur le comportement du consommateur au cours de son processus de d\u00e9cision. En comprenant le parcours d\u00e9cisionnel du consommateur et en faisant appel \u00e0 des collaborateurs form\u00e9s et comp\u00e9tents, les entreprises peuvent efficacement augmenter leurs ventes et fid\u00e9liser leurs clients.<\/p><p>Si vous souhaitez lire la premi\u00e8re publication, vous pouvez le faire ici :<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chez promoPers, nous travaillons depuis pr\u00e8s de 20 ans dans le domaine de la promotion des ventes, principalement avec des produits de l'\u00e9lectronique grand public qui n\u00e9cessitent nettement plus d'explications que les produits d'autres branches. Au fil des ann\u00e9es, nous avons test\u00e9 diff\u00e9rents concepts afin d'obtenir un effet optimal sur le consommateur final. Bien entendu, nous avons toujours mis l'accent sur ... <p class=\"link-more\"><a href=\"https:\/\/promopers.com\/fr\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> fr \" Le mod\u00e8le du parcours d\u00e9cisionnel du consommateur de McKinsey appliqu\u00e9 aux promotions de vente, aux \u00e9chantillonnages et aux d\u00e9gustations \"<\/span><\/a><\/p><\/p>","protected":false},"author":2,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Das McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen - X-Tool Services (Schweiz) AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promopers.com\/fr\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen - X-Tool Services (Schweiz) AG\" \/>\n<meta property=\"og:description\" content=\"Wir bei der promoPers arbeiten nun seit knapp 20 Jahren im Bereich der Verkaufsf\u00f6rderung, haupts\u00e4chlich mit Produkten aus der Unterhaltungselektronik welche einen deutlich h\u00f6heren Erkl\u00e4rungsbedarf haben als Produkte aus anderen Branchen. \u00dcber die Jahre hinweg haben wir verschiedenste Konzepte ausprobiert um die optimale Wirkung beim Endkonsumenten erzielen zu k\u00f6nnen. Nat\u00fcrlich stets mit Fokus auf den &hellip; Continuer la lecture de &laquo;&nbsp;Das McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen&nbsp;&raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promopers.com\/fr\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\" \/>\n<meta property=\"og:site_name\" content=\"X-Tool Services (Schweiz) AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promotionspersonal\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-26T01:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T08:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promopers.com\/wp-content\/uploads\/2023\/01\/McKinsey_Model.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1972\" \/>\n\t<meta property=\"og:image:height\" content=\"1303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicolas Purpura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Purpura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promopers.com\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promopers.com\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\"},\"author\":{\"name\":\"Nicolas Purpura\",\"@id\":\"https:\/\/promopers.com\/#\/schema\/person\/a8988570a5ddec776de547cf4b546fa1\"},\"headline\":\"Das McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen\",\"datePublished\":\"2024-04-26T01:30:19+00:00\",\"dateModified\":\"2024-04-26T08:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promopers.com\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\"},\"wordCount\":361,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/promopers.com\/#organization\"},\"keywords\":[\"Research\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/promopers.com\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promopers.com\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\",\"url\":\"https:\/\/promopers.com\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\",\"name\":\"Das McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen - 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