{"id":402,"date":"2024-04-26T01:30:19","date_gmt":"2024-04-26T01:30:19","guid":{"rendered":"https:\/\/promopers.com\/?p=402"},"modified":"2024-04-26T08:00:22","modified_gmt":"2024-04-26T08:00:22","slug":"das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen","status":"publish","type":"post","link":"https:\/\/promopers.com\/it\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/","title":{"rendered":"

Il modello del viaggio decisionale del consumatore di McKinsey applicato alle promozioni commerciali, ai campionari e alle degustazioni<\/p>"},"content":{"rendered":"

Noi di promoPers lavoriamo nel campo della promozione delle vendite da quasi 20 anni, principalmente con prodotti del settore dell'elettronica di consumo, che hanno un bisogno di spiegazioni molto pi\u00f9 elevato rispetto a prodotti di altri settori. Nel corso degli anni abbiamo sperimentato una grande variet\u00e0 di concetti per ottenere un effetto ottimale sul consumatore finale. Naturalmente, sempre con un occhio di riguardo alle vendite, ma senza mai spingere o pretendere. Queste non sono strategie sostenibili per i prodotti premium dei nostri clienti.

Infatti, per i nostri clienti di lunga data ci affidiamo quasi esclusivamente a personale fisso a contratto, i cosiddetti consulenti d'esperienza. Legando il nostro personale a un marchio per molti anni, possiamo includere vari modelli nella formazione e nel perfezionamento delle vendite. Ad esempio, il famoso modello del percorso decisionale del consumatore di McKinsey, che vorremmo illustrare brevemente in questo post.<\/p>

Lasciateci vincere la vostra battaglia in negozio!<\/strong><\/h2>

Il Consumer Decision Journey di McKinsey \u00e8 un modello utile per comprendere le fasi attraverso le quali un consumatore prende una decisione di acquisto. Nel caso delle vendite al dettaglio in loco, questo processo pu\u00f2 essere particolarmente importante per stimolare le vendite e fidelizzare i clienti. Di seguito viene descritto come il modello del Consumer Decision Journey si applica a una tipica vendita al dettaglio in loco e come le promozioni commerciali possono influenzare il comportamento dei consumatori in ogni fase. Una bella citazione dalla pubblicazione originale descrive che fino a 40% dei visitatori del sito cambiano idea su un prodotto o un marchio:<\/p>

<\/p><\/blockquote>

Applicato ai consulenti per l'esperienza<\/h2>

I consulenti di esperienza possono svolgere un ruolo importante nel percorso decisionale del consumatore, soprattutto nel settore della vendita al dettaglio. Formati e reclutati dalla nostra agenzia, questi esperti possono aiutare i consumatori nelle diverse fasi del processo decisionale quando spiegano prodotti e servizi. Ecco come:<\/p>

\"\"<\/figure>
  1. <\/ol>

    In generale, i consulenti d'esperienza possono avere un impatto significativo sul comportamento durante il processo decisionale del consumatore. Comprendendo il percorso decisionale del consumatore e utilizzando personale preparato e competente, le aziende possono aumentare efficacemente le vendite e fidelizzare i clienti.<\/p>

    Chiunque voglia leggere la prima pubblicazione pu\u00f2 farlo in qualsiasi momento qui:<\/p><\/p>","protected":false},"excerpt":{"rendered":"

    Noi di promoPers lavoriamo nel campo della promozione delle vendite da quasi 20 anni, principalmente con prodotti del settore dell'elettronica di consumo, che hanno un bisogno di spiegazioni molto pi\u00f9 elevato rispetto a prodotti di altri settori. Nel corso degli anni abbiamo sperimentato una grande variet\u00e0 di concetti per ottenere un effetto ottimale sul consumatore finale. Naturalmente, sempre con un occhio di riguardo per ...

    Leggi tutto \"Il modello del percorso decisionale del consumatore di McKinsey applicato a promozioni commerciali, degustazioni e assaggi\".<\/span><\/a><\/p><\/p>","protected":false},"author":2,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[14],"yoast_head":"\nDas McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen - X-Tool Services (Schweiz) AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promopers.com\/it\/das-mckinsey-consumer-decision-journey-modell-angewendet-auf-sales-promotionen-samplings-und-degustationen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das McKinsey Consumer Decision Journey Modell angewendet auf Sales Promotionen, Samplings und Degustationen - X-Tool Services (Schweiz) AG\" \/>\n<meta property=\"og:description\" content=\"Wir bei der promoPers arbeiten nun seit knapp 20 Jahren im Bereich der Verkaufsf\u00f6rderung, haupts\u00e4chlich mit Produkten aus der Unterhaltungselektronik welche einen deutlich h\u00f6heren Erkl\u00e4rungsbedarf haben als Produkte aus anderen Branchen. \u00dcber die Jahre hinweg haben wir verschiedenste Konzepte ausprobiert um die optimale Wirkung beim Endkonsumenten erzielen zu k\u00f6nnen. 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