By : Lukas Berger ,
The SunIce Festival 2025 not only impressed musically ? there was also a lot going on at the Samsung stand. Together with Samsung Switzerland and Aroma, we were able to activate the POS during the festival weekend. While Aroma set up the main stand, we optimized our space on site and brought it to life. Fast, efficient and perfectly coordinated.
The result: a collaboration straight out of a picture book. In addition to a good mood and festival vibes, there was one thing above all for the visitors - a real brand experience. We presented the latest Samsung products, got into conversation with countless people and created moments that will last.
We are particularly proud of the impact of the activation: competition registrations have doubled compared to the previous year. This is clear confirmation of how effective well thought-out POS, likeable promoters and timing can be.
A big thank you to Samsung Switzerland for their trust, to Aroma for the smooth cooperation and of course to our own team for their commitment, energy and perseverance. And to all those who visited us at SUNICE ? it was a celebration for us.
Have you seen us? Then tell us about your festival moment ? we look forward to your feedback!
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