? Five weeks, traveling throughout Switzerland, countless conversations and a brand image that sticks: Together with Peace Tea and in close coordination with MSM.digital we have a POS activation implementedthat not only stands out, but also works.

At the center: presence, personality and performance. In selected Coop City stores we brought Peace Tea to life ? with eye-catching branding, a motivated team and a direct approach. This turned a refreshing drink into a real experience with depth.

Special highlight: the integration of a interactive digital signage toolsinspired by the PeaceTea x Tinder Collab. The idea: Match your Taste ? get a free sample?. Those who took part received a free drink directly on site - uncomplicated, personal and surprisingly different.

The result speaks for itself: strong visibility at the POS, genuine interactions with customers and a brand experience that lasts. This is how retail activation will work in 2025 - direct, relevant and with an emotional connection.

Thanks to MSM.digital, the team from Peace Tea and everyone who shared the vibe with us on site. Mission completed ? ready for the next one.

?? From July 6 to 20, we took over together with Harman International, JBL Switzerland and our partner Semi an exclusive pop-up area directly in the departure area of Geneva Airport ? and transformed it into a Sound experience zone.

The absolute highlight: our specially flown-in Noise Cancelling Test Station ? set up to experience the latest JBL headphones directly on site. Whether rich bass, clear treble or active noise canceling ? anyone who wanted to could experience it for themselves. In peace and quiet, without pressure, with a focus on what counts: the sound.

But not only the ears were rewarded. Whoever spun won: on the Wheel of fortune there were small JBL giveaways to be picked up every day ? and each day there was a prize draw among all participants. JBL GO4 Box raffled off. This turned a simple activation into an all-round Positive brand experience for travelers who wanted to pass the time until departure with quality and fun.

A big thank you to Harman Switzerland, an Semi and of course to our own team ? for the smooth set-up, the dedicated commitment and the sense of timing and detail.

And, of course, thanks to everyone who has stopped by and experience the sound with us have!

There was a lot going on today! For our long-standing customer Samsung Switzerland we have the new Galaxy Z Fold7 and Galaxy Z Flip7 was launched ? with a nationwide rollout across Switzerland. In all major electronics stores ? from MediaMarkt and Interdiscount to mobilezone, Salt, Sunrise, Fnac and Fust ? the POS was freshly stocked, perfectly staged and made an immediate experience.

Our team made sure that the devices were where they belonged immediately after unboxing: In the spotlight. Because the Z Fold7 and the Z Flip7 don't just have to be seen ? they have to be touch, open, close and open againto understand what they can really do. That wow moment when you realize: 'Wow, that really works! ? that stays with you.

And it is striking: The new models are even slimmer, even more finely finished ? Thinner and more precise than ever before. This makes opening and closing it almost a habit ? simply because it feels so good in the hand.

On top of that, there were the latest Samsung smartwatchesthat impress with a fresh look, smart technology and strong performance.

A huge thank you goes to our entire team. Merchandising teamYou have once again shown with speed, precision and passion what is possible ? directly at the POS, directly for the customer.

??? When you combine taste, experience and brand power, this is exactly what you get: The Coca-Cola & Old El Paso Taco Truck Tour 2025. Together with Coca-Cola HBC and Old El Paso, we are bringing a real street food feeling to places where hunger is big ? right in front of the Coop Centers in Switzerland.

Anyone who buys a Coca-Cola multipack or two 1.5-liter bottles together with an Old El Paso product at the Coop will receive freshly prepared fajitas ? for free at the truck. Simply show your receipt, pick up your fajita and enjoy.

The campaign runs from May 2 and stops in Lucerne, Heimberg, Sarnen, Aarau, Dietikon, Dielsdorf, Münchenstein and at the Kaiserhof Festival in Kaiseraugst. Each stopover brings good vibes, a good mood ? and an activation that works.

Whether it's a midday snack or an after-work craving: this is where Retail Activation on experience gastronomy ? measurable, direct and delicious. Thanks to Coca-Cola HBC for the order, to Old El Paso for the taste and to everyone who gets a portion of summer in their hand.

The SunIce Festival 2025 not only impressed musically ? there was also a lot going on at the Samsung stand. Together with Samsung Switzerland and Aroma, we were able to activate the POS during the festival weekend. While Aroma set up the main stand, we optimized our space on site and brought it to life. Fast, efficient and perfectly coordinated.

The result: a collaboration straight out of a picture book. In addition to a good mood and festival vibes, there was one thing above all for the visitors - a real brand experience. We presented the latest Samsung products, got into conversation with countless people and created moments that will last.

We are particularly proud of the impact of the activation: competition registrations have doubled compared to the previous year. This is clear confirmation of how effective well thought-out POS, likeable promoters and timing can be.

A big thank you to Samsung Switzerland for their trust, to Aroma for the smooth cooperation and of course to our own team for their commitment, energy and perseverance. And to all those who visited us at SUNICE ? it was a celebration for us.

Have you seen us? Then tell us about your festival moment ? we look forward to your feedback!

Who says rain and refreshment don't go together?
Just in time for Valentine's Day, we were Vitaminwater and Coca-Cola HBC at two hotspots in Zurich: the main station and Stadelhofen station.

Despite the gray sky, the mood was anything but gloomy:
39,000 bottles of Vitaminwater were distributed within one day ? and that in the middle of commuter traffic.

With its fruity taste, valuable vitamins and that certain kick, Vitaminwater was exactly what many people needed that day.
The message? Stay hydrated. Stay energized. Even in the rain.

A big thank you to Coca-Cola HBC for the cooperation ? and to everyone who participated, tasted and shared good vibes with us. ?

? Impressions of the day ? fresh, colorful and full of energy.