? Five weeks, traveling throughout Switzerland, countless conversations and a brand image that sticks: Together with Peace Tea and in close coordination with MSM.digital we have a POS activation implementedthat not only stands out, but also works.

At the center: presence, personality and performance. In selected Coop City stores we brought Peace Tea to life ? with eye-catching branding, a motivated team and a direct approach. This turned a refreshing drink into a real experience with depth.

Special highlight: the integration of a interactive digital signage toolsinspired by the PeaceTea x Tinder Collab. The idea: Match your Taste ? get a free sample?. Those who took part received a free drink directly on site - uncomplicated, personal and surprisingly different.

The result speaks for itself: strong visibility at the POS, genuine interactions with customers and a brand experience that lasts. This is how retail activation will work in 2025 - direct, relevant and with an emotional connection.

Thanks to MSM.digital, the team from Peace Tea and everyone who shared the vibe with us on site. Mission completed ? ready for the next one.

There was a lot going on today! For our long-standing customer Samsung Switzerland we have the new Galaxy Z Fold7 and Galaxy Z Flip7 was launched ? with a nationwide rollout across Switzerland. In all major electronics stores ? from MediaMarkt and Interdiscount to mobilezone, Salt, Sunrise, Fnac and Fust ? the POS was freshly stocked, perfectly staged and made an immediate experience.

Our team made sure that the devices were where they belonged immediately after unboxing: In the spotlight. Because the Z Fold7 and the Z Flip7 don't just have to be seen ? they have to be touch, open, close and open againto understand what they can really do. That wow moment when you realize: 'Wow, that really works! ? that stays with you.

And it is striking: The new models are even slimmer, even more finely finished ? Thinner and more precise than ever before. This makes opening and closing it almost a habit ? simply because it feels so good in the hand.

On top of that, there were the latest Samsung smartwatchesthat impress with a fresh look, smart technology and strong performance.

A huge thank you goes to our entire team. Merchandising teamYou have once again shown with speed, precision and passion what is possible ? directly at the POS, directly for the customer.

The SunIce Festival 2025 not only impressed musically ? there was also a lot going on at the Samsung stand. Together with Samsung Switzerland and Aroma, we were able to activate the POS during the festival weekend. While Aroma set up the main stand, we optimized our space on site and brought it to life. Fast, efficient and perfectly coordinated.

The result: a collaboration straight out of a picture book. In addition to a good mood and festival vibes, there was one thing above all for the visitors - a real brand experience. We presented the latest Samsung products, got into conversation with countless people and created moments that will last.

We are particularly proud of the impact of the activation: competition registrations have doubled compared to the previous year. This is clear confirmation of how effective well thought-out POS, likeable promoters and timing can be.

A big thank you to Samsung Switzerland for their trust, to Aroma for the smooth cooperation and of course to our own team for their commitment, energy and perseverance. And to all those who visited us at SUNICE ? it was a celebration for us.

Have you seen us? Then tell us about your festival moment ? we look forward to your feedback!

What could be better than bringing a bit of summer into the cold winter days with fresh tacos and ice-cold Coca-Cola drinks?

Together with Coca-Cola HBC Switzerland we were able to create a very special experience at several locations in Switzerland this year ? and most recently last week:
A taco food truck on wheelswhich combines culinary highlights, a strong brand presence and a real sense of community.

? Fresh, varied, surprisingly tasty

Whether classic Mexican or creatively reinterpreted ? our guests could look forward to a wide selection of taco creations. From the first bite to the last drink, a real feeling of indulgence was guaranteed. And it was well received: The response was great ? many locations, even more beaming faces.

? Together with Coca-Cola HBC

A big thank you goes to Coca-Cola HBC for the renewed cooperation and the trust in our implementation. We at X-Tool Services focus on memorable experiences ? and that's exactly what we were able to prove once again.

? Impressions of the event

If you weren't there, you can get a little insight here:
? Let yourself be inspired by the best moments of our Taco Foodtruck Tour in pictures!

The collaboration between Coca-Cola and Promopers transformed Stadelhofen station into a playful meeting place that highlighted the diversity and fun of Glacéau vitaminwater. The event was not only an opportunity to try a new drink, but also embodied Glacéau vitaminwater's brand message: "Nourish Every You". It was about celebrating the uniqueness of each individual and emphasizing the importance of nourishing every facet of our being.

Right next to the lively Stadelhofen train station, Glacéau offered vitaminwater gave passers-by a small, happy break. They had the opportunity to choose from a variety of flavors, providing a small but meaningful experience of self-care and indulgence in their everyday lives. The goal was to create a comfortable and inviting atmosphere where everyone felt welcome to explore the variety of products while learning about the importance of balanced nutrition and hydration.

This event showed that marketing campaigns do not only have to focus on product promotion, but can also create positive and valuable experiences for the community. The participation of Glacéau vitaminwater at Stadelhofen station served as an example of how brands can interact with their audience in an accessible and entertaining way without overdoing it. It was about building a bridge between the products and the people by offering them a little joy in their everyday lives while conveying the message that it is important to nourish and nurture every aspect of our being.

The festive season is knocking on the door, and hey, music lovers, get ready! For those who want to enjoy the sound of the holidays to the fullest, JBL music speakers are the perfect choice.

This year, JBL came up with an ingenious idea to shake up the Christmas business in our partner stores. We set up giant sledges that not only made children's eyes light up, but also delighted music lovers.