By : Lukas Berger ,
??? When you combine taste, experience and brand power, this is exactly what you get: The Coca-Cola & Old El Paso Taco Truck Tour 2025. Together with Coca-Cola HBC and Old El Paso, we are bringing a real street food feeling to places where hunger is big ? right in front of the Coop Centers in Switzerland.
Anyone who buys a Coca-Cola multipack or two 1.5-liter bottles together with an Old El Paso product at the Coop will receive freshly prepared fajitas ? for free at the truck. Simply show your receipt, pick up your fajita and enjoy.
The campaign runs from May 2 and stops in Lucerne, Heimberg, Sarnen, Aarau, Dietikon, Dielsdorf, Münchenstein and at the Kaiserhof Festival in Kaiseraugst. Each stopover brings good vibes, a good mood ? and an activation that works.
Whether it's a midday snack or an after-work craving: this is where Retail Activation on experience gastronomy ? measurable, direct and delicious. Thanks to Coca-Cola HBC for the order, to Old El Paso for the taste and to everyone who gets a portion of summer in their hand.
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