By : Lukas Berger ,
?? From July 6 to 20, we took over together with Harman International, JBL Switzerland and our partner Semi an exclusive pop-up area directly in the departure area of Geneva Airport ? and transformed it into a Sound experience zone.
The absolute highlight: our specially flown-in Noise Cancelling Test Station ? set up to experience the latest JBL headphones directly on site. Whether rich bass, clear treble or active noise canceling ? anyone who wanted to could experience it for themselves. In peace and quiet, without pressure, with a focus on what counts: the sound.
But not only the ears were rewarded. Whoever spun won: on the Wheel of fortune there were small JBL giveaways to be picked up every day ? and each day there was a prize draw among all participants. JBL GO4 Box raffled off. This turned a simple activation into an all-round Positive brand experience for travelers who wanted to pass the time until departure with quality and fun.
A big thank you to Harman Switzerland, an Semi and of course to our own team ? for the smooth set-up, the dedicated commitment and the sense of timing and detail.
And, of course, thanks to everyone who has stopped by and experience the sound with us have!
English 
German 
French 
Italian