Peace Tea POS-Aktivierung 2025 ? Digital meets Physical

? Five weeks, traveling throughout Switzerland, countless conversations and a brand image that sticks: Together with Peace Tea and in close coordination with MSM.digital we have a POS activation implementedthat not only stands out, but also works.

At the center: presence, personality and performance. In selected Coop City stores we brought Peace Tea to life ? with eye-catching branding, a motivated team and a direct approach. This turned a refreshing drink into a real experience with depth.

Special highlight: the integration of a interactive digital signage toolsinspired by the PeaceTea x Tinder Collab. The idea: Match your Taste ? get a free sample?. Those who took part received a free drink directly on site - uncomplicated, personal and surprisingly different.

The result speaks for itself: strong visibility at the POS, genuine interactions with customers and a brand experience that lasts. This is how retail activation will work in 2025 - direct, relevant and with an emotional connection.

Thanks to MSM.digital, the team from Peace Tea and everyone who shared the vibe with us on site. Mission completed ? ready for the next one.