Together with Samsung, we have presented their really cool AI Booth at the start to present the brand new S24 series and the summer highlights Flip6 and Fold6 to push.

Samsung's AI Booth was the perfect spot for anyone with an appetite for future technology. Whether it was cool camera features, clever multitasking or simply touching the latest gadgets directly ? everything was possible.

The last stop on our event tour? The Zurich Openair (ZOA)! We had the Samsung stand in the middle of the festival hustle and bustle, and what can we say? The atmosphere was just great! Cool vibes, relaxed people and the AI booth in the middle of it all ? it was just the perfect mix. The festival visitors were super excited about the new Samsung phones and were able to test them right there and then.

The best thing about it: everything went smoothly, the people were happy and we had a lot of fun. That's exactly how it should be! We are extremely proud of how everything worked out and are already looking forward to the next events.

The Samsung Galaxy S25 series is here ? and X-Tool Services was right in the middle of the launch in Switzerland instead of just being there. In close cooperation with Samsung Switzerland we were able to present the latest premium smartphones Galaxy S25, S25+ and S25 Ultra directly in stationary retail.

? Now new: Test the Galaxy S25, S25+ & S25 Ultra in the store

Experience the new Samsung Galaxy S25 series up close and personal: in many stores in Switzerland, customers can try out the devices for themselves. try it out liveget advice and directly pre-order. This is made possible by our retail team, which has ensured a strong presence and a well thought-out brand experience at the point of sale.

Whether brilliant display, AI-supported cameras or impressive performance - the new Galaxy S25 series stands for true smartphone innovation.

? Retail marketing with impact: X-Tool Services in action

At X-Tool Services, we believe in retail experiences that offer more than just product presentation. For the market launch of the new Samsung devices, we have:

• Sales areas designed and implemented
• Integrated demo products
• Teams trained
• Actively shaping customer contact

Our goal: Touchable technology ? emotional, intuitive and approachable.

? Strong together: Thanks to Samsung Switzerland

A big thank you goes to Samsung Switzerland for the trust and close cooperation. The launch of the Galaxy S25 series was more than just a project ? it was a shared experience that shows what can be achieved through Teamwork, precision and enthusiasm is possible.

An interesting turnaround is taking place in the retail sector in Switzerland: while online retail has only recorded a minimal increase in sales of two percent and is stagnating, bricks-and-mortar retail is experiencing a renaissance. This development is confirmed by a study conducted by the University of St. Gallen (HSG), which has been researching the relationship between online and bricks-and-mortar retail since 2011. The HSG's latest study suggests that shopping in physical stores is becoming more popular again, particularly in countries such as Germany and Austria - a trend that can also be observed in Switzerland.

This change emphasizes the continued importance of stationary sales. Despite the digital age and the convenience of online shopping, people are increasingly looking for the in-store shopping experience again. The HSG study underlines that the brick-and-mortar store remains crucial for a balanced retail environment. Personal contact and the direct product experience in the store play an important role for consumers.

• Trend back to brick-and-mortar storesThe latest study by the University of St. Gallen shows that shopping in physical stores is becoming more popular again, especially in Germany and Austria.
• Regional differences in stationary retailIn Germany and Austria, bricks-and-mortar retail is experiencing growth of around 30 percent, while in Switzerland stores are growing by two to three percent.
• Situation in German online retailIn contrast to Switzerland, where online retail is stagnating, Germany is experiencing a decline in online sales.

The industry remains optimistic and sees the hybrid future of retail, which demands strong presences both online and offline, as an opportunity to reshape the shopping experience. The results of the HSG study encourage retailers to invest in both sales channels and leverage the strengths of each format to meet changing consumer needs.

This development reinforces the role of our promoters. They are the link between the digital and physical worlds, proving that in the age of e-commerce, the human element and the local shopping experience are irreplaceable. At promoPers, we are proud to occupy this important interface and continue to support brick-and-mortar retail with our human touch.

For further information, here is the link to the HSG study:
https://www.unisg.ch/de/newsdetail/news/neue-studie-zu-handelstrends-einkaufen-im-laden-ist-wieder-beliebter/

And another contribution from SRF:
https://www.srf.ch/news/wirtschaft/shopping-im-internet-schweizer-onlinehandel-kommt-nicht-mehr-recht-vom-fleck