Together with Samsung, we have presented their really cool AI Booth at the start to present the brand new S24 series and the summer highlights Flip6 and Fold6 to push.

Samsung's AI Booth was the perfect spot for anyone with an appetite for future technology. Whether it was cool camera features, clever multitasking or simply touching the latest gadgets directly ? everything was possible.

The last stop on our event tour? The Zurich Openair (ZOA)! We had the Samsung stand in the middle of the festival hustle and bustle, and what can we say? The atmosphere was just great! Cool vibes, relaxed people and the AI booth in the middle of it all ? it was just the perfect mix. The festival visitors were super excited about the new Samsung phones and were able to test them right there and then.

The best thing about it: everything went smoothly, the people were happy and we had a lot of fun. That's exactly how it should be! We are extremely proud of how everything worked out and are already looking forward to the next events.

Our agency recently successfully completed the rollout of the Samsung S24 series in Switzerland. This series includes the innovative S24 Basic, S24 Plus and S24 Ultra models. As part of this initiative, we worked with leading retailers, including renowned names such as Interdiscount, Mediamarkt, Fust, Melectronics, Mobilezone, Fnac and Salt, as well as various specialist retailers. Within a tight schedule of three weeks, we were able not only to equip 350 points of sale, but also to set up each device precisely and provide it with specifically targeted advertising. We have been supporting Samsung with their product launches for around eight years and have since developed extensive know-how and specialized processes to efficiently implement even complex projects.

The backbone of this successful implementation is our committed team of up to 20 sales representatives who work with dedication and precision.

In addition to our external team, we rely on an internal controlling and project management team consisting of 3 to 4 project managers. These colleagues were specifically responsible for overseeing the product launch and provided constant support. Thanks to our advanced data analysis using our own retaildashboard.io platform, we were able to ensure real-time reporting and analyze each location individually. This guarantees complete transparency across all stakeholders involved.

It is not only a task but also a great pleasure for us to accompany these product launches. We are grateful to our partners for giving us the opportunity to contribute our innovative approaches and ideas. We are proud to be part of the success story of the Samsung S24 series and look forward to future product launches.

An interesting turnaround is taking place in the retail sector in Switzerland: while online retail has only recorded a minimal increase in sales of two percent and is stagnating, bricks-and-mortar retail is experiencing a renaissance. This development is confirmed by a study conducted by the University of St. Gallen (HSG), which has been researching the relationship between online and bricks-and-mortar retail since 2011. The HSG's latest study suggests that shopping in physical stores is becoming more popular again, particularly in countries such as Germany and Austria - a trend that can also be observed in Switzerland.

This change emphasizes the continued importance of stationary sales. Despite the digital age and the convenience of online shopping, people are increasingly looking for the in-store shopping experience again. The HSG study underlines that the brick-and-mortar store remains crucial for a balanced retail environment. Personal contact and the direct product experience in the store play an important role for consumers.

• Trend back to brick-and-mortar storesThe latest study by the University of St. Gallen shows that shopping in physical stores is becoming more popular again, especially in Germany and Austria.
• Regional differences in stationary retailIn Germany and Austria, bricks-and-mortar retail is experiencing growth of around 30 percent, while in Switzerland stores are growing by two to three percent.
• Situation in German online retailIn contrast to Switzerland, where online retail is stagnating, Germany is experiencing a decline in online sales.

The industry remains optimistic and sees the hybrid future of retail, which demands strong presences both online and offline, as an opportunity to reshape the shopping experience. The results of the HSG study encourage retailers to invest in both sales channels and leverage the strengths of each format to meet changing consumer needs.

This development reinforces the role of our promoters. They are the link between the digital and physical worlds, proving that in the age of e-commerce, the human element and the local shopping experience are irreplaceable. At promoPers, we are proud to occupy this important interface and continue to support brick-and-mortar retail with our human touch.

For further information, here is the link to the HSG study:
https://www.unisg.ch/de/newsdetail/news/neue-studie-zu-handelstrends-einkaufen-im-laden-ist-wieder-beliebter/

And another contribution from SRF:
https://www.srf.ch/news/wirtschaft/shopping-im-internet-schweizer-onlinehandel-kommt-nicht-mehr-recht-vom-fleck