The rollout of the Samsung S24 series in Switzerland

By : Lukas Berger ,


Our agency recently successfully completed the rollout of the Samsung S24 series in Switzerland. This series includes the innovative S24 Basic, S24 Plus and S24 Ultra models. As part of this initiative, we worked with leading retailers, including renowned names such as Interdiscount, Mediamarkt, Fust, Melectronics, Mobilezone, Fnac and Salt, as well as various specialist retailers. Within a tight schedule of three weeks, we were able not only to equip 350 points of sale, but also to set up each device precisely and provide it with specifically targeted advertising. We have been supporting Samsung with their product launches for around eight years and have since developed extensive know-how and specialized processes to efficiently implement even complex projects.

The backbone of this successful implementation is our committed team of up to 20 sales representatives who work with dedication and precision.

In addition to our external team, we rely on an internal controlling and project management team consisting of 3 to 4 project managers. These colleagues were specifically responsible for overseeing the product launch and provided constant support. Thanks to our advanced data analysis using our own platform, we were able to ensure real-time reporting and analyze each location individually. This guarantees complete transparency across all stakeholders involved.

It is not only a task but also a great pleasure for us to accompany these product launches. We are grateful to our partners for giving us the opportunity to contribute our innovative approaches and ideas. We are proud to be part of the success story of the Samsung S24 series and look forward to future product launches.

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