The collaboration between Coca-Cola and Promopers transformed Stadelhofen station into a playful meeting place that highlighted the diversity and fun of Glacéau vitaminwater. The event was not only an opportunity to try a new drink, but also embodied Glacéau vitaminwater's brand message: "Nourish Every You". It was about celebrating the uniqueness of each individual and emphasizing the importance of nourishing every facet of our being.

Right next to the lively Stadelhofen train station, Glacéau offered vitaminwater gave passers-by a small, happy break. They had the opportunity to choose from a variety of flavors, providing a small but meaningful experience of self-care and indulgence in their everyday lives. The goal was to create a comfortable and inviting atmosphere where everyone felt welcome to explore the variety of products while learning about the importance of balanced nutrition and hydration.

This event showed that marketing campaigns do not only have to focus on product promotion, but can also create positive and valuable experiences for the community. The participation of Glacéau vitaminwater at Stadelhofen station served as an example of how brands can interact with their audience in an accessible and entertaining way without overdoing it. It was about building a bridge between the products and the people by offering them a little joy in their everyday lives while conveying the message that it is important to nourish and nurture every aspect of our being.

Our agency recently successfully completed the rollout of the Samsung S24 series in Switzerland. This series includes the innovative S24 Basic, S24 Plus and S24 Ultra models. As part of this initiative, we worked with leading retailers, including renowned names such as Interdiscount, Mediamarkt, Fust, Melectronics, Mobilezone, Fnac and Salt, as well as various specialist retailers. Within a tight schedule of three weeks, we were able not only to equip 350 points of sale, but also to set up each device precisely and provide it with specifically targeted advertising. We have been supporting Samsung with their product launches for around eight years and have since developed extensive know-how and specialized processes to efficiently implement even complex projects.

The backbone of this successful implementation is our committed team of up to 20 sales representatives who work with dedication and precision.

In addition to our external team, we rely on an internal controlling and project management team consisting of 3 to 4 project managers. These colleagues were specifically responsible for overseeing the product launch and provided constant support. Thanks to our advanced data analysis using our own retaildashboard.io platform, we were able to ensure real-time reporting and analyze each location individually. This guarantees complete transparency across all stakeholders involved.

It is not only a task but also a great pleasure for us to accompany these product launches. We are grateful to our partners for giving us the opportunity to contribute our innovative approaches and ideas. We are proud to be part of the success story of the Samsung S24 series and look forward to future product launches.